One of the more delicate, and demanding, documents in a startup is the product roadmap. After getting feedback followed by buy-in from the different constituents, it becomes time to rollout the roadmap to customers, team members, analysts, and prospects (some pre-sale engagements sell the vision of what’s to come in the product).
Here are some ideas for rolling out a roadmap:
- An annual formal presentation on what to expect over the next 12 months at the user’s conference
- A quarterly customer advisory council that meets via GoToMeeting and gets a private walk through as well as Q&A of the roadmap
- A quarterly webinar for existing customers combined with a blog post summarizing what can be expected in the next three months
- A monthly employee-only product show-and-tell that gives a preview of progress for each item on the roadmap
So much time goes into building and managing the product…
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