PR professionals have never been so fortunate. Every day CMOs ask themselves how they can get their brand more media exposure. They want to be published. Sound familiar? Lucky for us, today —
We can be the media. We can be the publisher.
Today, brands can be their own media engines and aspire to be self-publishing machines. Of course having third-party validation is still smart and necessary – in fact, global trust in earned media is above 50 percent – but now you can complement earned media, and boost lead generation and brand awareness through your own engine (with your exact messaging, if I might add). Enticing? Should be! We are more in control of our brand messaging than ever before.
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