B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America by MarketingProfs

How to be a leader in #service: #servicedesign and #designthinking

B2Bmarketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.

There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.

(by chooseanalog)


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