All It Takes is a Series of Small Steps
I’m still a little surprised every time I meet a relatively new photographer who’s just overwhelmed by how much they have to learn and what it takes to build their business. Seriously, with the exception of winning the lottery, overnight fame or recognition is hardly something that happens for any of us. What I love though, especially about business success, is that it’s a series of small things you do with the focus being on consistency that will increase and build your brand awareness.
A couple of years ago my wife got me into WalkTheTalk. (www.walkthetalk.com) I’ve shared a few of these gems with you over the years. They’re short reads with a point. In the past I would have misjudged their potential, thinking there wasn’t much to get out of these little motivational books. How wrong I was!
One of my favorites is “The Power of 10%” and the subtitle says it all, How small changes can make a big difference..
Just think about the impact a 10% change would make on different aspects of your business. Most of us tend to do the same thing. We’re not moved to do anything in 10% increments. We don’t even consider a 10% discount on a sale at most retail stores to be very exciting. We tend to apply that same lack of enthusiasm in our “outgoing” efforts as well. We don’t want to move anything only 10% – we’re greedy and we want no less than 25% or more!
Now think about what 10% could do in your business. What if you set a goal to contact 10% more potential clients through direct mail and social media? What if next year you were going to attend 10% more workshops to improve your skill set? How about the decision to contact 10% more businesses in your community each week in order to make sure everybody knows there’s a great photographer in town…YOU! Suddenly 10% more on a regular basis becomes pretty amazing.
You don’t need to reinvent yourself and do the full makeover to see dramatic changes in your business. Just focus on small steps, one at a time and in the process you’ll see big results.
There’s a great quote in the book from Vincent Van Gogh: “Great things are not done by impulse, but by a series of small things brought together!”